39 Business Model Templates

A business model describes how a company creates value for customers and makes money from it: who it serves, what it offers, how it reaches them and what it costs to run. Founders sketch one before writing a business plan, startups refine it while testing ideas, and established companies revisit it when launching a new product line.

Here are 39 business model templates, editable and free to download. Each gives you a structured page to set out your model, so gaps and weak assumptions are easy to spot. You can use one alongside a business model canvas, or as a quick business model example to explain your idea to partners, lenders or investors in a single meeting.

Treat every entry as an assumption to test with real customers, not a settled fact. Update the model when evidence changes your mind, and keep earlier versions so you can see how your thinking evolved.

A business model is often the basis for other planning documents. You can also check out our mission statement templates, marketing plan templates and financial plan templates to put the model into practice.

Modern Business Model Templates

10 Key Components of a Business Model Template

A business model template must include the following key components in it:

Identification of target audience and target market.
A strong value proposition that must indicate how your service or product will be beneficial to the target audience.
The processes or activities that must be performed for the applicability of the business model.
The strategies with which the business expects to generate revenue and earn its profits.
Complete list of available resources.
Detailed analysis of the company’s competitors.
The strategies the company expects to use to beat its competitors, for example by producing a better-quality product or by lowering the price.
Marketing tacts and marketing strategies.
Consider the key stakeholders of the business, i.e., vendors, logistic companies or advertising partners etc.
Strategies to create demand for the product.

Company’s Business Model Templates

Business Model Template

Download Template

General Benefits of using a Business Model

A business model can be very beneficial to a business, for the following reasons:

A business model represents a collection of plans, ideas and thoughts.
A business model is intuitive and impulsive.
A business model covers all aspects of the business, whether it is the marketing strategy, the value proposition or the competitor analysis.
A business model is short, clear and to the point.
It enhances the communication with the management teams, potential stakeholders and the employees of the business.
A business model is quite easy to modify and update.
It mainly focuses on the customer values and customer needs.
A business model is a tried and tested model and it is proven to work.

Free Business Model Templates

Business Model Template

Download Template

Testing a Business Model Before Expanding It

Choose a model layout that connects the customer, value offered, delivery activities and economics. A canvas summarizes assumptions; it does not validate them by being complete. When testing a new-product business model, WordNExcelTemplates’ new product proposal templates can help present the concept, assumptions and requested next step.

Define the customer segment and the problem the offer addresses.
Map delivery, partners, costs and revenue assumptions.
Identify the riskiest assumptions and plan small tests.

Worked Example

Example: a subscription meal service assumes customers will order weekly and accept a fixed delivery window. Test those assumptions before planning capacity around them. A plausible revenue box does not show whether customers will renew or whether delivery costs leave a workable margin.

Common Mistakes to Avoid

Avoid treating a target customer description as evidence of demand. Distinguish confirmed transactions from interviews, expressions of interest and forecasts.

Related Templates

Frequently Asked Questions

How is a business model different from a business plan?

The model explains how value is created, delivered and paid for. A business plan develops the evidence, operations and financial detail needed to execute it.

What should I test first?

Prioritize assumptions whose failure would undermine the model, such as demand, acquisition cost or delivery economics. Define what result would change your decision.