A business brochure is a folded printed leaflet that introduces a company, its products or services and how to get in touch. It gives potential customers something to take away and read later. Companies hand brochures out at trade shows, leave them in reception areas, mail them to prospects and include them in sales packs.
The page offers 25+ business brochure templates, all free to download: 21 Word files, 17 in .docx and 4 in the older .doc format. They include a simple design brochure, an official company brochure and a real estate brochure for property listings. Any of them works as a company brochure template, and each brochure template Word file opens straight in a word processor for editing.
Write the front panel last. Once the inside content is set, you’ll know which single benefit deserves the headline. Keep body text above 9 pt so it stays readable once printed and folded.
For a complete set of printed marketing material, see our flyer templates for quick promotions, business card templates to hand out with the brochure, and product catalog templates when you need to show your full range.
Business Brochure Templates
Company’s Appealing Brochure Template
Attractive Looking Brochure Template
Classy Brochure Template
Brochure Template
Catchy Brochure Template
Simple Design Brochure
Real Estate Brochure Template
Company’s Official Brochure
Basic Brochure Template
Elegant Brochure Template
Difference between a Brochure and a Flyer
A brochure may be similar to a flyer in many ways, but there are differences. A brochure is almost always printed on both sides, while a flyer is usually printed on one side of the paper.
A brochure usually has folds, while a flyer is usually left flat. These folds hold multiple pages of information. A flyer carries a simple message or notice, but a brochure is explanatory and informative.
A brochure is a formal document designed and printed to last, so it is printed on thick paper.
A flyer, on the other hand, is an informal document usually printed on light paper, as it is not meant to last. This is also why a brochure costs more than a flyer.
Brochures are not distributed the way flyers are. Because they cost more, salespeople usually hand them out only after potential customers or the target audience show some interest.
Business Brochures Examples
Multinational Company Brochure Template
Agency’s Stylish Looking Brochure Template
I.T Company Brochure Template
Business’s Appealing Brochure
Cool Brochure Template
Decent Brochure Template
Company’s Sample Brochure Template
Construction Company Brochure Template
Legal Consultancy Firm Brochure Template
Event Management Company Brochure Template
Importance of a Brochure
Advances in technology have changed many things. Websites, social networks and many other digital tools now play a remarkable role in advertising and promoting your business, products and services.
Some conventional tools of advertising and promotion, such as the brochure, are still considered as important as these modern tools. A brochure is a key piece of information about your products and services that any passer-by or potential customer can easily take with them.
If your business brochure is catchy and unique, it will have a strong impact on your customers. It keeps your business in their heads and hands, so they are less likely to forget your products and services. Some key advantages of a business brochure are:
- Brochure are effective in reaching out new customers.
- Brochures are perfect for network opportunities and trade shows.
- A stylish and beautifully designed brochure perfectly introduces your business.
- Your company becomes more visible to the public if brochures are distributed in a planned and proper manner.
- It provides your company’s positive press.
Sample Business Brochures
Company’s Standard Brochure
Fascinating Brochure Template
Consultancy Company Brochure Template
Simple and Beautiful Brochure Template
I.T Company’s Brochure Example
Construction Company’s Brochure
Company’s Formal Brochure Sample
Company’s Appealing Brochure Template
Tourism Company’s Brochure
Stylish Brochure Template
Tips for a Quality Business Brochure
Following are some tips for designing and making an effective brochure:
- Always keep it simple. Your brochure should balance visuals and text. It should have a decent design, stylish visuals and bullet points that create interest, rather than long paragraphs that will exhaust your target audience.
- The brochure should include a brief introduction to your business and some details about its goals and objectives.
- Let readers know what they can expect from you. Briefly explain what kind of products and services you offer them.
- The message in the brochure should give a positive picture of your business. It should reflect your success and achievements and create a desire in the reader to use your product or service.
- Include your business’s contact information in the brochure, such as its website, telephone number, street address, email address and any other important details.
A stylish, catchy, well designed and well written brochure is surely going to help your business grow exponentially.
Turning a Business Brochure Into a Clear Offer
Choose the format around how the brochure will be read and distributed. A folded handout should guide readers through the panels; a digital brochure should remain readable on a screen.
- Write one clear main offer and identify the intended customer.
- Organize benefits, supporting evidence and essential details by panel or page.
- Add one prominent next action and verify contact details before printing.
Worked Example
Example: a home-maintenance brochure can identify the service area, list the main jobs handled and invite readers to request an assessment. A specific contact route with operating hours is more useful than several competing messages such as “call,” “subscribe” and “apply” given equal prominence.
Common Mistakes to Avoid
Avoid filling every space with text. Check the fold order using a paper mock-up and remove claims or testimonials that cannot be substantiated.
Related Templates
Frequently Asked Questions
How much text belongs on a brochure?
Enough to explain the offer and next step at the intended reading size. Prioritize the questions a buyer needs answered rather than shrinking type to fit a long article.
Should I include a QR code?
It can help if it leads to a useful mobile page. Test the printed code and provide a readable alternative URL or contact method.
